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ABOUT Character Sports
At Character Sports, we believe that sports and competition can help to unite the world. Our mission is to provide the highest quality sports programs in the area that allows athletes of all ages to improve physically, mentally, and emotionally, no matter what time of year.
meet the Coach
Jay Damron - Founder
Jay Damron is the founder of Character Sports, a basketball trainer, and coach dedicated to helping athletes build confidence, develop skills, and grow as leaders on and off the court. A former multi-sport athlete and college soccer player at the University of the Cumberlands, Jay has worked with athletes ranging from young beginners to collegiate competitors through private training, small groups, camps, and clinics. He currently serves as the head coach of the Corbin Middle School 7th Grade Boys Basketball Team and volunteers with the Corbin High School Boys Soccer Program. Jay's coaching philosophy extends beyond athletic performance, emphasizing attitude, effort, leadership, and personal responsibility while helping athletes develop the habits and mindset needed for success in sports and life. Driven by a passion for serving his community, he is committed to creating positive experiences that help young people reach their potential and make a lasting impact wherever they go.
