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Our Mission
At Character Sports, we believe that sports implicitly teaches children different character traits that will stay with them for the rest of their lives. If these athletes don't have a coach that is being intentional with their approach, they might be encouraging bad habits. Traits such as respect, integrity, accountability, discipline, leadership, and many more can easily be intertwined with a child's love for a particular sport. All of our programs will be centered around these principles and all participants will convey these traits, including coaches and officials. We believe that these principles will improve the quality of life for anybody that chooses to participate with us.
Our team
Jay Damron
Founder / Executive Coach
Jay Damron is the founder and executive coach of Character Sports, where he combines athletic development with character building to help young athletes reach their full potential. A native of Carrollton, Kentucky, Jay was a multi-sport athlete at Carroll County High School, competing in basketball and soccer before continuing his athletic career at the University of the Cumberlands. His passion for coaching began at an early age while assisting his father with youth basketball and soccer teams, practices, and camps. Since then, he has worked with athletes of all ages, from young beginners to collegiate competitors, through training programs, camps, clinics, and team coaching. Jay currently serves as the head coach of the Corbin Middle School 7th Grade Boys Basketball Team and volunteers with the Corbin High School Boys Soccer Program. While he enjoys helping athletes improve their skills and performance, what drives him most is watching them grow in confidence, leadership, and character. Jay is married to Amber, a former Corbin High School athlete, and together they are proud parents to their daughter, Loren, whose inspired the vision behind Character Sports: developing better athletes while helping shape better people.